Privacy Policy for Users of BLING

Privacy Policy for Users of BLING (last updated: May 11, 2018)


BLING attaches great importance to your privacy. BLING may collect and use your information when you use the services of BLING (including BLING website and BLING mobile applications).
Through this Privacy Policy, BLING hopes to explain to you about how BLING collects, uses, stores and shares the information when you use the services of BLING and about the ways that BLING provides for you to access, update, control, and protect the information. This Privacy Policy is closely related to the services of BLING that you use. BLING also hopes that you can read them carefully and, if necessary, make the choices you deem appropriate in accordance with the guidelines of this Privacy Policy. For the related technical terms involved in this Privacy Policy, BLING tries to use concise statements and also provides the links for further explanation for your understanding. Your use or continued use of the services of BLING constitutes your agreement for BLING to collect, use, store and share your information in accordance with this Privacy Policy.


BLING may collect, store, and use the following information related to you when BLING provides its services. If you do not provide relevant information, you may not be able to register as a BLING user, enjoy certain services provided by BLING, or will not achieve the intended effect of the services even if BLING continues to provide you with such services.


The personal information you provide to BLING when registering your BLING account or using the services of BLING, such as your phone number and email, etc.
The shared information you provide to other parties through the services of BLING and the information stored when you use the services of BLING.


The shared information relating to you and provided by other parties when using the services of BLING.


BLING may collect the following information when you use the services of BLING:
Log information refers to the technical information that the system may collect automatically through cookies, web beacons or other means when you are using the services of BLING, including:
The information of the device or software, such as the configuration information of your mobile device, web browser, or other program that you use to access the services of BLING, your IP address and the version and device ID used by your mobile device;
Information that you search and browse when you are using the services of BLING, such as web search terms you use, URLs of social media pages visited, and details of other information and contents you browse or request when you are using the services of BLING;
Information about the mobile applications (APP) and other software you used, and information about your use of such mobile applications and software;
Information that you communicate through the services of BLING, such as the account you used to communicate with, as well as the time, data, and duration of such communication;
The information (metadata) contained in the content that you share through the services of BLING, such as the date, time, or location of the shared photo or video that was taken or uploaded.
Location information refers to the information that BLING collects about your location when you turn on the locating feature of your device and use the location-based services of BLING, including:
The geographical location information that BLING collects through GPS, WiFi and other means when you use the services of BLING with a mobile device that has the locating feature;
The real-time information containing your geographic location you or other users provide, such as the information about the region you are located at contained in the account information you provide, or shared information that you or others have uploaded showing your current or past geographic location, such as the geo-tagging information included in photos you or others share;
You can stop the collection of your geographical information by BLING at any time by deactivating the locating feature.


BLING may use the information collected from provision of services to you for the following purposes:
Provision of services to you;
When BLING provides services, the information may be used for the purposes of authentication of identity, customer service, security protection, fraud monitoring, archiving, and backup to ensure the security of products and services that BLING provides to you;
Help BLING design new services and improve the existing services of BLING;
Allow BLING to know more about how you get access to and use the services of BLING to respond to your individual needs more specifically, such as language settings, location settings, personalized help services and instructions, or to respond in other ways to you or other users of the services of BLING;
Show you advertisements that are more relevant to you instead of the advertisements universally delivered;
Evaluate and improve the effectiveness of advertisements and other promotional and marketing activities in the services of BLING;
Software certification or management software upgrading;
Allows you to participate in surveys on the products and services of BLING.
In order to allow BLING users to have a better experience, the services of BLING or other uses that you agree to, BLING may, in compliance with related laws and regulations, collect personal information via one of the services of BLING so as to collect the information or personalized ways for the other services of BLING. For example, your personal information collected when you use one of the services of BLING may be used in another service to provide you with specific content or to show you information that is relevant to you instead of information universally delivered. If BLING offers the appropriate options in the related services, you may actively request BLING to use the personal information you provide and store in this service for other services of BLING.
The specific privacy policies for certain specific services will explain in details how BLING uses your information in such services.


BLING will try to adopt every appropriate technical means to ensure that you can access, update and correct your registration information or other personal information provided when using the services of BLING. When accessing, updating, correcting, and deleting your personal information, BLING may request identity authentication in order to guarantee the safety of your account.


Except for the following circumstances, BLING and BLING’s affiliates or partners will not share your personal information with any third party without your consent:
BLING and BLING’s affiliates may share your personal information with BLING’s affiliates and partners or third-party service providers, contractors and agents (such as communication service providers that send emails or push notifications on behalf of BLING and BLING map service providers that provide location data; and they may not be located in your region) for the following purposes:
Provision of the services of BLING to you;
To implement the purpose described in the section “How BLING uses your information”;
To perform the obligations of BLING and form the rights of BLING under this Privacy Policy;
To understand, maintain and improve the services of BLING.
If an BLING or BLING affiliate shares your personal information with any of the above third parties, BLING will strive to ensure that such third parties comply with this Privacy Policy and other appropriate confidentiality and safety measures that BLING requires such third parties to comply with when using your personal information.
With the continued development of the business of BLING, BLING and BLING affiliates may conduct mergers, acquisitions, asset transfers or similar transactions, and your personal information may be transferred as part of such transactions. BLING will notify you in the form of a BLING announcement before your personal information is transferred.
BLING or BLING affiliates may also retain, store or disclose your personal information for the following purposes:
Compliance with applicable laws and regulations;
Compliance with court orders or other legal procedures;
Compliance with the requirements of relevant government authorities;
It is reasonably necessary for BLING to comply with applicable laws and regulations, to safeguard public interest, or to protect the personal and property safety or legal rights of BLING or BLING group companies, BLING customers, other users or employees.


BLING retains your personal information only during the period required by the purposes described in this Privacy Policy and within the time limits required by laws and regulations. BLING uses a variety of security technologies and procedures to prevent the information from loss, improper use, unauthorized reading or disclosure. For example, in some services, BLING will use encryption technologies (such as SSL) to protect your personal information provided to BLING. However, please understand that even if BLING has strengthened its security measures as much as possible, it may be impossible to guarantee 100% information security due to technical limitations and the limitations of risk prevention. You need to understand that the systems and communication networks that you use to access the services of BLING may have problems due to circumstances beyond the control of BLING.


Many services of BLING allow you to share your relevant information publicly not only with your social network, but also with all users who use the service, such as the information you upload or publish in the services of BLING (including your personal information published, the list you establish), your responses to the information other people upload or post, and location data and log information related to this information. Other users of the services of BLING may also share the information relating to you (including location data and log information). In particular, the social media services of BLING are designed to enable you to share information with users around the world, so that the shared information can be delivered widely in real time. As long as you do not delete the shared information, the information remains in the public domain. Even if you delete the shared information, the information may still be cached, copied or stored independently by other users or non-affiliated third parties not controlled by BLING, or kept in the public domain by other users or such third parties.
Therefore, please think carefully about the content you are to upload, post, and communicate through the service of BLING. In some cases, you can control the range of users who have the right to browse your shared information through the privacy settings in certain services of BLING. If you request to remove your personal information from the services of BLING, please follow the ways provided in these special service terms.


Certain personal information may be considered sensitive personal information because of its specificity, such as your race, religion, personal health and medical information. Sensitive personal information is more strictly protected compared with other personal information.
Please note that the content and information that you provide, upload, or publish in the services of BLING (such as photos or information about your social activities) may reveal your sensitive personal information. You are advised think carefully about whether you are to disclose your sensitive personal information when using the services of BLING. You agree that your sensitive personal information will be processed in accordance with the purposes and methods described in this Privacy Policy.


BLING and its third-party partners may collect and use your information through cookies and web beacons and store such information as log information.
BLING uses its own cookies and web beacons in order to provide you with a more personalized user experience and services for the following purposes:
Remember your identity. For example: cookies and web beacons help BLING identify you as a registered user of BLING or save your preferences or other information you have provided to BLING;
Analyze your use of the services of BLING. BLING can use cookies and web beacons to know more about what activities conducted when you use the services of BLING, or which pages or services are most popular; and advertising optimization. Cookies and web beacons help BLING provide you with advertisements related to you based on the information you have provided rather than universal advertising.
At the same time when BLING uses cookies and web beacons for the purposes above, it may gather and provide the non-personally identifiable information collected through cookies and web beacons to advertisers and other partners to analyze how you and other users use the services of BLING and for advertising services. The products and services of BLING may contain cookies and web beacons placed by advertisers and other partners. These cookies and web beacons may collect non-personally identifiable information about you in order to analyze how users use the service, to send you advertisements that may be of interest to you, or to evaluate the effectiveness of advertising services. These collection and use of such information by these third-part coolies and web beacons are not subject to this Privacy Policy, but are subject to its own privacy policies. BLING will not bear any responsibility for third-party cookies or web beacons.
You may refuse or manage cookies or web beacons through browser settings. However, please note that if you disable cookies or web beacons, BLING may not be able to provide you with the best service experience, and some services may not work properly. At the same time, you will still receive the same number of advertisements, however the relevance of them to you will be decreased.


BLING may use your information to provide you with advertisements that are more relevant to you.
BLING may also use your information to send you marketing information through the services of BLING, emails, or other means to provide or promote the following productions and services of BLING or third parties:
The products and services of BLING and its affiliates and joint venture partners, including instant messaging services, online media services, interactive entertainment services, social networking services, payment services, Internet search services, location and map services, application software and services, data management software and services, online advertising services, internet finance and other social media, entertainment, e-commerce, information and communications software and services (“Internet services”);
Products and services of third-party Internet service providers and related to: food and catering, sports, music, movies, television, live performances and other arts and entertainment, books, magazines and other publications, clothing and accessories, jewelry , cosmetics, personal health and hygiene, electronics, collectibles, household utensils, appliances, home decorations and furnishings, pets, automobiles, hotels, transportation and tourism, banking, insurance and financial services, membership points and reward programs, and other products and services that BLING thinks possibly related to you. If you do not want BLING to use your personal information for the aforementioned advertising purposes, you may request BLING to cease using your personal information for the above purposes through BLING's instructions provided in advertisements or guidelines provided in specific services.


Email and information push. BLING may use your information to send email, news, or push notifications to your device when you use the services of BLING. If you do not wish to receive such information, you may choose to unsubscribe on the device as described in the email, news, and push notifications that BLING has sent to you. Service-related announcement. BLING may issue a service-related announcement to you when necessary (for example, when BLING suspends a service due to system maintenance). You may not be able to unsubscribe these announcements that are related to the service and are not part of a promotion.

BLING Asset Management and Proposed Services

The BLING asset is the behavior equity certificate obtained by the user in the BLING community through content posting, commenting, content support or against, comment support or against, etc. The certification will be included in your BLING ID as your asset.
In order to provide you with more secure BLING Community Services, we will provide unique blockchain wallet address generation for each ID as permitted by law and support to transfer the valid assets in your BLING account to blockchain wallet addresses.
In order to provide you BLING wallet basic service, we will collect your mobile device information, operation records, withdraw records, wallet address, personal information, etc.;
To implement wallet services, we will copy all or part of your withdrawal records through the blockchain system. Please note that the BLING Wallet address itself is not a trading platform, so your withdrawal records should be based on the blockchain system's records;
Based on the open source nature of the blockchain system, your withdrawal records are transparent throughout the blockchain system, so please be aware that users and BLING have no control and options regarding the disclosure of your withdrawal records;
We confirm your correspondence with your wallet through your mobile device’s unique serial number
In the “Feedback”, you can ask your questions and make suggestions for BLING Wallet at any time. We will actively communicate with you and improve our services.
According to the "BLING User Service Agreement" and other relevant regulations of BLING, dispose users’information and behavior as permitted by law.
BLING will use reasonable security measures as far as possible under the current state of the technology to protect your wallet-related information so as to avoid disclosure or destruction of your information. However, please understand that (in the Internet industry) even if we do our best to strengthen security measures, it is impossible to always ensure that the information is 100% safe. You need to understand that the systems and communication networks that you use to access our services may have problems due to factors beyond our control.
During your use of BLING Wallet, you should fully understand and comply with all relevant laws, regulations and rules of your jurisdiction regarding the use of BLING Wallet and BLING Services.


The services of BLING may contain or the link to social media or other services (including websites) provided by third parties. Such as:
You can use the Share button to share certain content to the services of BLING, or you can use a third-party connection service to log in to the services of BLING. These features may collect your information (including your log information) and may install cookies on your computer in order to guarantee proper function of the features;
BLING provides links to you through advertisements or other methods in the services of BLING that allow you to access third-party services or websites.
Such third-party social media services or other services may be operated by related third parties or BLING. Your use of such third-party social media services or other services (including any personal information you provide to such third parties) will be subject to the third party’s own terms of services and privacy policy (rather than the General Terms of Services or this Privacy Policy). You need to read their terms carefully. This Privacy Policy applies to any information collected by BLING only and does not apply to the services provided by any third party or their use rules of information. BLING does not bear any responsibility for the use of the information that you provide to any third party.


BLING encourages parents or guardians to guide the use of the services of BLING by minors under 18 years of age. BLING recommends that minors encourage their parents or guardians to read this Privacy Policy and recommends that minors seek the consent and guidance from their parents or guardians before submitting their personal information.


Except for certain specific services, this Privacy Policy is applicable to all services of SEEA. A specific privacy policy will be applicable to such specific services which will constitute a part of this Privacy Policy. If there is any discrepancy between the privacy policy for any specific service and this Privacy Policy, the privacy policy for the specific service applies.
Please note that this Privacy Policy does not apply to the following situations:
Information collected from third-party services (including any third-party websites) accessed through the services of BLING;
Information collected by third parties that provide advertising services in the services of BLING.


BLING may modify the terms of this Privacy Policy at any time, and such modifications will constitute a part of this Privacy Policy. If such modifications result in a substantial reduction of your rights under this Privacy Policy, BLING will prompt or send you an e-mail or otherwise notify you in a prominent position on the homepage before the modifications take effect. In such case, your continued use of the services of BLING will acknowledge your agreement to be bound by the modified Privacy Policy.